Last week news broke in "Campaign" outlining guidelines that surfaced from WPP addressing (amongst other things) how to handle triple bid requests from their clients. The brazen approach speaks for itself.
The AICP along with the APA (trade association for the U.K.) and the EPA (the umbrella association representing several of the European trade groups) issued a tripartite response to this issue, including quoting verbatim from the guidelines to ensure awareness. Please click here to read the statement.
We encourage all members to share AICP’s social posts (LinkedIn, Instagram, and Facebook) to spread the word about this practice. The most effective way to attack such a practice is to shine a bright light on it. Marketers must see this for what it is and how it impacts them and their relationship with their “agents.”