Labhouse — a production company with operations in Argentina, Uruguay, Spain, and Chile — has had a landmark season. Six major projects — the DoorDash, Lacoste, Kotex, Dove, and Adobe campaigns, plus the Cannes-selected documentary feature The Match — each presented a unique set of creative and logistical challenges, and each was delivered with the craft and ambition the company is known for.
DoorDash
Directed by Traktor and produced by Stink, DoorDash’s World Cup campaign was anchored in Buenos Aires, Argentina — where Labhouse’s local operation coordinated the production hub — and brought together an international celebrity cast including Kaká, Khaby Lame, and Alex Morgan across multiple countries and shooting dates. The achievement is in the seamlessness: a production of enormous logistical complexity that feels effortlessly spontaneous and unified on screen.
Lacoste
Directed by Fredrik Bond and produced by Stink, Lacoste’s “The Run” needed to feel like Paris — and was shot almost entirely in Buenos Aires. Through precise location scouting, art direction, and post-production, Labhouse transformed the city into a cinematic vision of France that serves the brand’s mythology more effectively than a literal shoot in Paris could have.
Kotex
Directed by Juan Cabral and produced by MJZ, Kotex’s “Own Your Flow” is a 90-second cinematic film — the only commercial Cabral directed in 2025. Using tennis as a metaphor for the pressure and self-doubt women face on their path to self-discovery, the film forgoes linear narrative in favor of something felt rather than followed. Set to a re-recorded version of Tears for Fears’ “Everybody Wants to Rule the World,” it earned a Bronze Cube at the ADC Awards for Craft in Sound Design. Emotional precision and visual poetry, delivered through the practical filmmaking Labhouse does best.
Dove
Directed by Savanah Leaf and produced by Park Pictures through Labhouse’s Uruguay operation, Dove’s NFL campaign was shot on location in Uruguay with a cast of real teenage girls — a deliberate choice that anchors the film’s authenticity from the first frame. Leaf, celebrated for her ability to draw genuine, unguarded performance from non-professional talent, found in Uruguay both the visual language and the social texture the brief demanded. The campaign connects Dove’s Real Beauty platform to the NFL’s growing female fanbase, asking a director who could hold the tension between sporting aspiration and everyday vulnerability — and Leaf does exactly that. Warm, specific, and quietly powerful, it’s the kind of work that earns trust in a brand precisely because it never feels like advertising.
Adobe
Directed by Ben Strebel and produced by Biscuit, Adobe’s “It Starts With Adobe” creates the illusion of a city frozen in time — using not visual effects, but motion control cinematography deployed across real Buenos Aires locations. Hundreds of performers, precise multi-pass shooting, and flawless continuity across every department produced an effect that looks entirely digital but is rooted in practical filmmaking from the ground up.
The Match
Directed by Juan Cabral and Santiago Franco and produced under Labhouse’s banner, The Match (El Partido) is a 91-minute documentary selected for Cannes Premiere at the 2026 Festival de Cannes. It reconstructs the Argentina vs England 1986 FIFA World Cup quarter-final — the Hand of God, the Goal of the Century — not just as a sporting event, but as the culmination of over two centuries of political and cultural tension between two nations, set against the raw backdrop of the Malvinas War. To tell the story from both sides, all interviews were conducted in Madrid, with Labhouse’s Spanish office coordinating the Argentine and English players alike — Gary Lineker, Jorge Valdano, Oscar Ruggeri, Peter Shilton, and John Barnes among them — in the one neutral city where both sides could meet on equal ground. The result is a festival film of rare scope and emotional weight, and clear proof that Labhouse brings the same ambition and precision to documentary features as it does to commercial work.
Six projects, six distinct creative challenges, one consistent standard. From global ad campaigns to a Cannes documentary, Labhouse continues to deliver work where the complexity stays behind the camera — and the craft speaks for itself.
