In Service of the Brand: Can We Get Along?
In Service of the Brand: Can We Get Along?
Tuesday,
June 3rd 2025 |
2:15 PM - 3:15 PM
AICP Week Base Camp - The Times Center
242 W 41st St, New York, NY 10036
Participants:
Yvette Cobarrubias, Partner, Cosmo Street Editorial
Jillian Gibbs, Founder & CEO, APR
David Rolfe, Global Head of Production, WPP
Frank Scherma, President and co-founder, RadicalMedia
Moderator: Matt Miller, President & CEO, AICP
The production and post production solutions that brands are seeking are rapidly changing the relationships of those who work for them. Change can create friction but also opportunity as agencies develop in-house units and independent production and post companies develop relationships directly with brands. How do we navigate this transition when we are at once competing, collaborating and working to bring value to marketers?
