Get Into The MoMA New AICP Awards Call For Entries Film Highlights Inclusion At Renowned Museum
NEW YORK, February 22, 2016 – The AICP today launched a short film to promote the Call for Entries to the 2016 AICP Awards – the AICP Show and AICP Next Awards. The film also touts the milestone anniversary years of the two competitions – 25 for the AICP Show, and 10 for the AICP Next Awards. The film is viewable at www.aicp25.com, and promotes the fact that all winning work in the AICP Awards is permanently archived by the Department of Film at The Museum of Modern Art (MoMA). The Call for Entries for the AICP Show and AICP Next Awards is now open at: http://www.awardcore.com/aicp/login.php.
The film showcases the history of art – including fine artists and their artwork, as well as advertising luminaries and examples from the AICP Show and AICP Next Awards Archive from 1992 to the present – to illustrate how entering the AICP Awards elevates the craft of advertising to inclusion in the institution that houses Van Gogh, Warhol, Koons and many others. The film is set to a hypnotic chant urging people to enter the Awards and “Get Into the MoMA” in order to see your work archived in one of the most prominent museums in the world alongside artists as diverse as Andy Warhol and Dan Wieden.
“Once again, we have called on the best of the best to help us articulate the soul of the AICP Awards – that each year’s winners become a part of the MoMA archives. That is what differentiates our ongoing archival project from the rest of the Awards pack” said Matt Miller, President and CEO of AICP. “This piece embodies our celebration of the collaborative craft of marketing communications.”
Jeff Kling, Chief Creative Officer of Fallon Worldwide, and 2016 AICP Next Awards Judging Chair conceived the idea for the film. Tonefarmer, under the aegis of founder/composer Ray Loewy, created the very memorable track. Jason Cook of Flavor and Barnett Kiel of Cutters, along with their respective teams, brought to life the vision of art through time, and how artistic greats and advertising meet at MoMA – something that can only happen if you enter the AICP Awards.
The deadline to enter the AICP Awards is March 4, 2016. The AICP Show and AICP Next Awards both premiere during AICP Week, which takes place June 7-9.
Creative Credits
Fallon Worldwide
Jeff Kling, Chief Creative Officer
Joe Johnson - Art Director
Milton Un - Design lead
Production/Graphics
Flavor
Jason Cook, Creative Director
Darren Jaffe, Executive Producer
Ella Yook, Designer
Cutters
Barnett Kiel, Editor
Megan Dahlman, Executive Producer
Ana Orrach, Producer
Original Music
tonefarmer
Audio
COLOR
Kevin Halpin, Partner/Mixer
Jeff Rosner, Partner/Executive Producer
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ABOUT AICP WEEK
AICP Week is a celebration of creativity and thought leadership. The Week is anchored by the Premieres of The AICP Next Awards and the AICP Show: The Art and Technique of the American Commercial, the latter culminating with the most anticipated celebration in the industry: The gala at the Museum of Modern Art. Additionally, in each year, various educational seminars and events highlighting the state of marketing in the motion image are staged.
ABOUT AICP
Founded in 1972, AICP represents, exclusively, the interests of United States companies that specialize in producing commercials in various media—film, video, digital—for advertisers and agencies. The association, with national offices in New York and Los Angeles as well as regional chapters across the country, serves as a strong collective voice for this $5 billion-plus industry by: disseminating information; representing the production industry within the advertising community in business circles, in labor negotiations and before governmental officials; developing industry standards and tools; providing professional development; and marketing American production.