AICP Lunch & Learn Presented by Catch+Release
AICP Lunch & Learn
Presented By
Found Content Through the Director's Lens
Thursday, October 30th 2025
11am PDT / 2pm EDT
Today’s directors are working in a media landscape where billions of new images and videos are uploaded every day. More and more, the most powerful commercials aren’t built from scratch. They’re discovered, curated, and reimagined from the real world of Found Content.
In this session, we’ll bring together a panel of directors who have tapped into Catch+Release to license content from the open web and transform it into award-winning campaigns. They’ll share how Found Content helps them:
- Bring cultural salience into their work
- Expand creative possibilities without ballooning budgets
- Build modern storytelling that feels authentic, diverse, and personal
Whether you’re a director, producer, or creative curious about new approaches, this conversation will offer a first-hand look at how directors are using Found Content as both a creative tool and a cultural strategy.
*This Virtual Meeting is open to AICP Members Only.
(Please note: you must RSVP to all virtual meetings/town halls individually in order to receive the access information.) We look forward to connecting.